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Product Marketing

Your customers expect more than just a qualified IT solution – they more or less require an all-in-one solution suitable for every purpose: complex requirements should be covered by simple software which is easy to use and which must also fit into the world of reduced IT budgets.

Your customers consequently expect you to make large investments up front in an environment of permanent technical and functional change.

To counter this pressure from growing costs and risks, the product portfolio needs to be streamlined. Fewer products with more functionality are required. The costs of creating and maintaining your software must be cut through standardization which at the same time reduces your outlay for international adaptations.

Meet today’s and tomorrow’s challenges with a qualified selection of products, economic product maintenance, and innovative, ongoing enhancement of your software. And all this, of course, while taking customer wishes into account and constantly keeping an eye on the competition and on IT and industry trends.

We have the know-how and are close enough to your customers; and we will be pleased to assist you in developing successful solutions for the future.

Details of our services (support or all-in-one service):

1. Market analyses

2. Analyses of the competition

3. Developing value propositions

4. Customer satisfaction analyses